Tomlee Sports
Tom Lee Sports is a curated tennis and pickleball shop.
Built for performance, designed for everyday play.
Category:
Brand Design
Client:
Tomlee Sports Shop
Duration:
6 Weeks
Location:
Vancouver, BC
A contemporary sports brand built around movement, precision, and modern athletic culture.
Tom Lee Sports is a modern sports retail brand focused on tennis, pickleball, and active lifestyle products.
The brand is designed to appeal to both performance-driven athletes and everyday players who value precision, movement, and refined design.
Positioned between professional sports and lifestyle branding, Tom Lee Sports emphasizes clean aesthetics, premium visual direction, and a contemporary approach to sports culture.
The identity balances strength and minimalism, creating a flexible system that works across apparel, equipment, digital platforms, and in-store applications.
Designed with a focus on clarity, strength, and dynamic visual balance.
I developed the Tom Lee Sports logo from the ground up, starting with a concept rooted in tennis culture and motion. The letter “O” was designed using the curved line of a tennis ball, capturing the sense of movement, precision, and sport-specific identity. In contrast, the remaining typography was intentionally constructed with strong, straight forms to convey stability, power, and a bold athletic presence. The color palette combines neon green and black, reinforcing high-energy performance while maintaining a sharp, modern sports aesthetic. This contrast allows the logo to stand out clearly across digital platforms, apparel, and physical applications while remaining versatile and impactful.
Tom Lee Open – Tennis Tournament Merchandise
Tom Lee Open was the starting point of the Tom Lee Sports brand. I designed the tournament T-shirt as a functional yet minimal sportswear piece, balancing athletic performance and visual identity. This project laid the foundation for the brand’s direction, later expanding into Tom Lee Sports as a retail-focused sports brand.
