HANA is a contemporary custom chair brand focused on creating functional yet refined furniture for modern living.
This project explored how a customizable furniture brand could translate craftsmanship and personalization into a seamless e-commerce experience.

I designed the brand identity and website to allow users to select, customize, and visualize chairs based on their personal preferences—from form to material—while maintaining a clean, modern, and luxurious aesthetic.
The design emphasizes clarity, usability, and premium visual balance, ensuring the customization process feels intuitive rather than complex.